What is common to brands like Apple, Chanel, Nike, Google, Coca Cola, and Hershey’s, to name just a few? Of course, they are all hugely successful global brands, but what else? After all is said and done, what makes them hugely successful? Why do they all excel at retail customer experience management?
The simple answer is that none of them are in the business of selling products or services. They are all in the business of evoking emotions, delivering experiences, and building relations.
In essence, they all focus on delivering great customer experience across all channels and touchpoints. This is a part of their DNA, and we at Renesent can build on that DNA with our retail customer experience management solutions.