Competitor benchmarking is the process of comparing your performance against that of your competitors. Thereby allowing you to identify focus areas for improvement.
Renesent’s allows you to view your competitors customer feedback data to eastablish your benchmark. Accordingly, you can view your competitors public statistics from multiple sources including 150+ review web sites, and over 300M websites, forums, blogs, and social channels.
Compare your customers opinion about your services and products, and see how that stacks-up against industry leaders at a national or local level. Furthermore, you can use your competitors data to identify areas where you need to improve, thereby allowing you to win against your competitors.
Your competitors’ online reviews on websites and social platforms are run through Athena, Renesent’s proprietary Natural Language Processing (NLP) algorithm, thereby allowing you to compare your performance against that of your competitor.
Renesent allows you to evaluate your performance relative to that of your competitor. In addition you can compare performances by defining categories and sub-classes that are relevant to your business. Finally, you can drill down into specific topics, keywords, and adjectives that drive consumer sentiment. Zoom in on verbatim snippets and full-text evaluations to get the entire story.
Measure your competitors’ Net Promoter Score (NPS) based on customer sentiment from their reviews, and learn what their customers love. Hence, this is the area that you need to focus on.